Restaurant management

DoorDash Ordering Trends: Customers Choose Local Products | modern restaurant management

Diners are increasingly turning to the internet to get their favorite dishes, with same-store pickup orders in the U.S. up 15% year-over-year and same-store delivery orders increasing up 11% year-over-year, according to DoorDash’s second annual Online Restaurant Ordering Trends Report which takes a deep dive into consumers’ online ordering preferences and emerging restaurant trends .

The report also shows that ordering delivery remains a consumer preference with 83% of consumers ordering delivery as much or more than last year and 86% saying ordering takeout/pickup as much or more than last year.

The 2022 report shows that diners are not creatures of habit:

  • Consumers are turning to new restaurants and merchants, with 60% of consumers ordering from a new merchant in Q1 2022 (compared to merchants they ordered from in Q1 21).
  • While Friday 6 p.m. remains the most popular time to order delivery and pickup, more and more diners are waking up to the smell of breakfast on their doorstep with a threefold increase in breakfast orders. -lunch between 5 a.m. and 10 a.m. on DoorDash (2021 vs. 2020).
  • Consumers are adventurous when ordering for delivery or takeout. Only eight percent said they never try a new menu item while 92 percent would often or occasionally try new menu items.
  • No meal is complete without the side dish! When it comes to menu categories, US consumers have added the most sides, drinks and appetizers to their carts so far in 2022.
  • Restaurants can benefit from the ability to order online through marketplaces, their direct websites and social media channels: 37% of consumers prefer ordering delivery through a third-party platform (compared to 27% last year ). 38% prefer to be delivered directly to the restaurant (compared to 43% last year).

Consumers are choosing delivery over pickup for convenience and ease, with 50% of consumers saying ordering delivery is more convenient, while 40% say they’re just not that keen on going out. And when customers turn to online ordering, speed and support reign supreme with 69% of consumers saying the speed at which they receive their food and access to customer service were the top deciding factors when ordering. choice of their delivery method (order directly from the restaurant or from a third-party service).