Over the past few years, the pandemic has caused massive uproar and change to the dining experience as we knew it in 2019. With the end of the pandemic, people are finally starting to return to the “usual” dining experience at the restaurant. -restaurants downstairs. However, the dining experience is not the same as before and your restaurant may have had success during the pandemic. That means now is a great time to regroup and look at your restaurant as a whole, deciding where you can improve certain aspects to ensure your loyal customers have the best possible experience. Here are some simple ways to improve, to get you started.
1. Redesign your menus
If you haven’t updated your menus in a while, it might be time for an overhaul. While QR codes and contactless menus were popular during the pandemic, many people miss the feel of a physical menu in their hands. To best ensure that all types of customers get the experience they want, take a hybrid approach and offer physical and contactless menus, allowing customers to choose the one they prefer.
Update your digital and physical menus to reflect the changes you’ve made to your menu options, and take the opportunity to improve your brand image if necessary. Take a step back and examine your marketing materials as a whole. Do they feel cohesive, unique and meaningful? If not, it might be time to move on to something new.
2. Improve the atmosphere
The atmosphere plays a huge role in the dining experience. To create the perfect atmosphere, you’ll want to watch your customers. Why do people choose to come to your restaurant? Are they celebrating something? Are they going with family and friends, or are they coming on a date night? All of this information will help you create the perfect atmosphere. For example, if a lot of your customers are going out on a date, you’ll want to create a more romantic atmosphere. If you have guests who like to chat with friends or family throughout the night, a more cozy and intimate atmosphere might work better.
When thinking about atmosphere, you’ll want to consider things like music, server attire, and even seating arrangements. Since most restaurants have been closed or half full in the past couple of years, these may be things you need to reconsider and rethink.
3. Train your staff frequently
The dining experience is as good as the service offered. If you go out for dinner and the service is poor, you’re probably not going to return to this restaurant, are you? However, if you go out to a five-star restaurant and your server gives you the best recommendations, helps you when you need it, and is there to offer you an engaging little chat at the right time, you’ll more than likely have an enjoyable experience.
To ensure your guests get the same cultured experience led by a great server, provide frequent training for your servers and hosts. Make sure they are up to date on menus, wines, etc., so they are able to provide appropriate recommendations and explain all items on the menu. You can also offer incentives to your staff to encourage upselling. By having a well-trained staff, you will be able to deliver a cultured experience that your guests will never forget, whether you run a small restaurant or an upscale restaurant.
Upgrade your restaurant to improve your customers’ experience
Now that you’ve learned a few ways to improve your restaurant and improve your customers’ experience, it’s time to put those tips into action. However, you don’t have to stop here. Take a deep dive into your restaurant and analyze what could be improved or changed to provide customers with the ultimate dining experience and run with it.
Whether you need to make a few small changes or a lot of big changes, it will be worth it in the end.