Restaurant management

My only advice for the restaurant industry | modern restaurant management

As I sat down to write this article, all I could think about was how vital the restaurant industry is to our daily lives. When we don’t want to cook, we call our favorite restaurant. When we want to celebrate our victories, we meet at our favorite restaurant. When we want comfort in difficult times, we order from our favorite restaurant. Some of our fondest memories include our favorite restaurants.

As a content marketer and restaurant advocate, I always think about how my work is doing, hopefully, even one of these restaurant owners. Am I writing about the right solutions? Am I providing value in every word I say?

And with the industry having endured so much success over the past few years, how are restaurants supposed to get through these difficult times?

I ask myself “If I were a restaurant owner, what would I want to be told?” I can sit here all day and talk about using the right ingredients or cutting down on unnecessary purchases. But when you think about it, where would you get that information from? How would you know if you are ordering too many ingredients or paying too much for services? How would you know if you are losing money or making money? There are no spreadsheets or clipboards to support this kind of knowledge.

While the industry has endured so much success over the past few years, how are restaurants supposed to get through these difficult times?

The only way to accurately know the answers to these questions is with the help of technology.

Think of all the hours you spend counting inventory, placing orders, and managing your accounts payable. Think about all the errors you identified and the money those errors cost you because you found the errors a little too late. Think about all the cash back you might receive on products you buy that have discounts you weren’t aware of or savings you could take advantage of that you didn’t know existed.

You are a one person group and you cannot do everything alone. Technology can be the crutch you lean on to make smarter, more informed business decisions.

And with a labor shortage that continues to threaten the industry, let technology work for you. Let technology be the constant employee you can count on. Let technology guide you to profitability.

You can unleash the power of your restaurant’s data using solutions like procurement and supply chain technology.

And I know that with things like virtual reality and self-driving vehicles, technology can be a little daunting. The unknown is always scary. But what’s scarier is missing the opportunity to learn about what you don’t know and better understand your lifeline’s performance.

So if I had one piece of advice for restaurateurs, it would be to embrace technology. Embrace the forward-thinking it offers you. Embrace the deeper insight it gives you. Whether you’re a seasoned restaurateur or just starting out, technology should be your number one investment this year.

Your customers want to see you succeed, I want to see you succeed, and your community wants to see your doors stay open. Step out of the darkness of “just passing” into the light of “I will overcome these difficult times” and embrace technology solutions today.