Restaurant business

New ‘Croux’ app aims to solve staffing issues for restaurants

BIRMINGHAM, Ala. (WBRC) – Several businesses in central Alabama are struggling to recruit staff, particularly in the restaurant industry, but a local startup is working on a unique app that could be the perfect solution.

“Croux” is the collaboration between five foodies from Birmingham. The app is expected to enter its beta phase next week, and for creators, the app is coming at the perfect time.

“Everyone struggles to find staff, so we thought how to mitigate that and the solution for us was an app-based platform that connects talent to opportunities,” said Lindsey Noto, Chief Sales Officer of Cross.

This app will allow restaurants to pay a fee to pick up what are essentially freelance restaurant workers for a shift. Workers pay nothing to join and restaurants only pay a percentage if they are successful.

“Essentially they don’t pay if they don’t win. So if someone doesn’t take the shift or doesn’t show up for work, the restaurant doesn’t pay. They only pay if someone shows up and actually works the shift.

Noto says many restaurants are reducing and simplifying their menus due to staffing issues, and for that reason she thinks the app could be vital for the industry during the World Games.

“For us, a big turning point will be to be able to align this with the World Games. We know there will be a huge influx of people into the city and the hospitality industry will be hit very hard.

Like any start-up, it’s a risk, but they say they’re not fueled by money. They just want to help those in the industry they love.

“For us to be able to offer a solution to our own employees, our friends, our colleagues in the industry to help them continue to support their business is just a win for us overall. .”

A handful of restaurants have already signed up for the beta launch and the company and team emphasize that previous restaurant experience is not necessary for those looking to find work.


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