In all businesses, it has become imperative to integrate technology into operations. In the F&B sector, the pandemic has spurred an increase in online deliveries, prompting restaurants to upgrade their legacy systems to meet customer demands. Whether it is a traditional restaurant, a chain of quick service restaurants (QSR) or dark kitchens, there is a strong need to set up a website or application to accept orders from consumers. or collaborate with third-party carriers for food delivery.
When transitioning to online operating models, businesses could face several challenges. Here’s how meal delivery software can help.
1. Simplified order management
During peak delivery times, it can be difficult to juggle multiple orders while keeping in mind factors such as distance, driver and vehicle availability, type of transaction, etc. In such scenarios, it is advantageous to deploy a single screen that displays all your order details in real time. This would include information relating to when the order was formed, order number, payment mechanism, quantity of items ordered and name of delivery associate, total order cost, address delivery, etc.
With this, the store manager can see real-time data for assigned deliveries, unassigned deliveries, in-transit deliveries, completed orders, attempted orders, and canceled orders.
2. Digitization and automation of order allocation
It is essential to have a complete picture of your couriers in order to ensure optimal distribution of orders, as well as important information such as licenses, registration, pollution and insurance papers, among others. A complete delivery management platform supports all of these things.
Additionally, such software automatically generates DRS (Delivery Run Sheets) for drivers based on a brand’s business goals and constraints you set. For example, allocate orders by optimizing goals such as delivery speed, durability or cost. It can also be a mixture of objectives.
3. Route optimization
In order to automatically assign orders, meal delivery software uses route optimization. This component of the software helps in delivering to the end customer in the best possible manner based on the preferences of the end customer and shipper.
4. Improve the performance of delivery drivers
Managing drivers and fleets is a growing challenge for fast food chains due to the increase in online food ordering. Some brands have their own fleet and others use third-party drivers. Additionally, some orders are fulfilled by third-party aggregators. For a growing restaurant chain, getting this strategy right is essential, and a platform like the one that has a carrier integration marketplace comes in handy. The driver app’s gamification features inspire drivers to earn more and become more efficient.
5. Real-Time/Live Order Tracking and Updates
Through the use of food delivery software, a brand can generate tracking links through which the end customer can track orders in real time. Apart from a great end-customer experience, it also allows the brand to keep track of its drivers and measure performance.
These tools also feature order list, trip summary, order transfers, ability to accept and reject orders, delivery payment, driver leader board, and more. orders.
6. Customer feedback on food and delivery
In today’s age, automated and sophisticated means of collecting customer feedback are essential. A food delivery software should have a built-in customer experience module through which a brand can take customer feedback on food quality, delivery quality, and overall satisfaction rating.
It becomes an effective feedback mechanism for brands to better serve their customers and, in doing so, achieve their business goals.
7. Improve brand value
Establishing brand presence is key to reaching customers. Using software, owners can customize their portal to include brand elements such as names, logos, and other necessary push notification criteria to engage with their target audience. In today’s time when third party food aggregators are very brand conscious, it’s critical that restaurants open avenues through which the end customer has brand recall and owning deliveries is a way to achieve it.
Overall, there is massive disruption in the restaurant industry with the huge increase in online deliveries. It is therefore essential for brands to own their deliveries and logistics. And that’s exactly what food delivery software promises – to empower brands to own, optimize and automate their deliveries through which they can earn higher margins and the end customer experience is also considerably improved.