Restaurant management

The Mother’s Day Boost | The Mother’s Day Boost | modern restaurant management

It’s expected to be a Happy Mother’s Day for restaurants this year, as nearly half of Americans plan to dine out or order food from local eateries, according to new research from the National. Restaurant Association.

Additionally, the latest data from CGA’s BeverageTrak solution reveals that daily trends in the U.S. on-premises have been relatively stable over the past two to three weeks, but the chain should expect an increase in speed. in the coming weeks with events such as Mother’s Day. , Cinco de Mayo and the Kentucky Derby. Mother’s Day has consistently been the best performing Sunday of the year in On Premise, having achieved the highest average sales and traffic in 2019 and 2021, with fine dining restaurants leading the way with growth in the speed of + 134% compared to the average Sunday. so far in 2021.

“Historically, Mother’s Day has been one of the most popular holidays to celebrate in restaurants,” said Hudson Riehle, senior vice president of research for the National Restaurant Association. “After more than two years of limited on-site dining, consumers are ready to return to restaurants, especially to celebrate special occasions and socialize with family and friends.”

After more than two years of limited on-site dining, consumers are ready to return to restaurants, especially to celebrate special occasions and socialize with family and friends.

According to the National Restaurant Association survey, 27% of consumers plan to eat out. Additionally, 18% of consumers plan to order takeout or have it delivered. Some plan to do both on Mother’s Day.

When deciding on a restaurant to eat at, consumers look for special offers and discounts, including:

  • 46% are looking for special menus for Mother’s Day
  • 44% hope for a free extra for mum, such as a special cocktail, dessert, flowers or chocolates
  • 41% are looking for a Mother’s Day discount

When it comes to ordering takeout or delivery, add-ons and bundles top the list, including:

  • 51% hope for a free extra for mum, such as a special cocktail, dessert, flowers or chocolates
  • 49% are looking for free or discounted shipping
  • 44% want multi-course meal plans

Lunch and dinner are the most popular meals among Mother’s Day diners this year. According to the survey, 48% of people planning to go out will go for lunch, 45% plan to go out for dinner, while 30% will meet for brunch and 21% for breakfast.

“The appeal of restaurant-prepared meals is that they allow for more time to socialize, which consumers have been missing for the last two Mother’s Days,” Riehle added. “And because consumers haven’t been able to use restaurants as often as they’d like, particularly for on-site dining, the holidays are a great opportunity to return to an old favorite or try a new one. local place.”

The national online survey of 1,000 adults was conducted April 22-24 by Engine for the National Restaurant Association. Get the full survey results here.

“As On Premise returns to stable business models, it’s clear that events such as Mother’s Day and Cinco de Mayo will once again drive sales and traffic in the channel, based on their performance over the years,” said Matthew Crompton, CGA Regional Director – North America.