Instagram has become one of the most popular social media platforms for marketing. From start-ups to major international brands, all are emphasizing Instagram marketing to boost their marketing efforts.
We’ve all taken photos of carefully presented dishes from our favorite restaurants to post on Instagram, so it only makes sense for restaurants to prioritize Instagram as a marketing channel. The restaurant industry is also not shy about taking advantage of this opportunity on Instagram.
If you don’t know how to approach restaurant marketing on Instagram, here’s everything you need to know about restaurant marketing on Instagram, including some of the best strategies and interesting hacks.
Master the art of photography
Instagram has made many changes to its algorithm and interface since its launch in. Nevertheless, photos remain at the heart of the platform, mastering the art of photography allows you to take your branding to a whole new level. Today, most smartphones are equipped with high quality cameras. Taking great photos of restaurant food therefore does not require a professional camera.
By using the right exposure, good lighting (which restaurants always provide), and a solid background, like a table backdrop, you can create beautiful images that showcase the best dishes a restaurant has to offer. to offer.
Engage on Instagram with your strengths, that new dish you just launched or a well-presented classic on your menu will create drool-worthy engagements.
Use the right hashtags
With the right hashtags, the Instagram algorithm will have more information about your target audience and can recommend your post to people who share your interests. Make sure to use only the right hashtags on Instagram and avoid generic tags.
Even though Instagram allows you to use up to 30 hashtags per post, it’s always best to stick to eight to eleven hashtags. As a result, your video will be geared towards the restaurant niche and the intended audience will be able to see your video.
Using too many hashtags as part of your Instagram marketing strategy can also lead to your content being marked as spam. Instagram tends not to promote posts that have hashtags for multiple niches with no focus.
A good hashtag strategy will also improve your content optimization. While not a platform that relies heavily on search engine optimization (SEO), search engines rely on hashtags to rank your post on their search results pages. research.
Use Instagram Story Highlights
A story highlight is a great way to share a brief insight into what your restaurant is all about, and it’s super easy to create interesting stories. An Instagram profile can often be judged by the first impression it creates.
For this reason, it’s important to make sure that you give viewers as much information as possible at first glance. Story highlights can be an effective way to do this, which is why you need to highlight them.
Make sure you always have good quality content for your Instagram story highlights by uploading high quality images.
It’s also recommended to have a story highlight that focuses on your customer feedback. Many potential customers will visit a restaurant if there are good reviews about the menu and features of the place from other people who have visited the restaurant.
It’s also possible to share your menu or the most popular dishes, behind-the-scenes footage of you preparing the food, or getting viewers hooked on an upcoming dish.
Create and promote a branded hashtag
Instagram is the digital equivalent of word of mouth marketing and promotion.
It’s important to create and promote branded hashtags because they match your restaurant’s name and make it easier for people to find it.
So how do you do that and make sure your branded hashtag gets noticed?
Your best option is to start with your Instagram account. In your Instagram bio, include the hashtag and tell people to use it on their posts by mentioning it. On your Instagram page, you can also host giveaways from time to time, or you can offer discount days that require customers to use the branded hashtag to get the discount. This will increase the discoverability and engagement of your Instagram account when more people start using the hashtag. People also tend to start following hashtags when there are enough of them, so they can see your updates regularly.
Collaborate with food bloggers and influencers
Collaborations with influencers are a great way to increase your discoverability and engagement on Instagram.
Plus, they’re much more affordable than many other typical marketing avenues.
Because of their expertise in the field, food bloggers are excellent at highlighting key features of restaurants. You can also use them to highlight why people should visit your restaurant. As Instagram becomes more popular, you’ll also have a better chance of finding food influencers and bloggers nearby.
With so many options to choose from, it becomes easier to find food bloggers and influencers aligned with your brand values and virtues. Additionally, most influencers are well-connected to the region they reside in, making it a very effective way to find new customers.
Another great benefit of collaborating is that not all food influencers and bloggers want money for their services. Bloggers and influencers can shout in exchange for a free meal or restaurant discount. From the start of your restaurant’s Instagram journey, collaborations with influencers are a great way to grow their profile.
Organize contests and giveaways
It’s always a good idea to run contests and giveaways to attract new audiences to your platform when you’re introducing a new product or service.
The best way to run contests and giveaways on Instagram is to ask people to tag a friend and follow your page in order to enter. Also, you can enter contests that require the most likes and comments to win. As a result, it will be easier to market your brand, get more followers, and improve your brand image.
A contest is a great way to publicize your restaurant. Contests and giveaways are always a good idea during holidays or special occasions. On such occasions, social media activity is also often at its peak.