Restaurant management

UAE-based F&B Group Snowbell Restaurant Management appoints new Managing Director

Snowbell Restaurant Management is pleased to announce the appointment of Deepak Bhatia as General Manager.

Deepak Bhatia comes from the position of Senior Vice President of Lite Bite Foods, a sister company of Dabur India Group and ran brands like Punjab Grill, You Mee and many more for the Asian continent. His leadership has been instrumental in the growth of the brand.

Deepak Bhatia has a vast and extensive experience of over 25 years in the hospitality industry. He has worked with some of the best F&B brands like Nirula’s, Ruby Tuesday, Sbarro, Mandarin Trail, The Yellow Chilli and Sura Vie. In the past, he led the project to create a basic kitchen at Ruby Tuesday, where sauces and seasonings sourced from outside began to be created in India. Bhatia holds a degree in hotel management and an MBA in sales and marketing and is respected for his significant contributions to the industry.

“We are delighted that Deepak Bhatia has accepted the role of CEO, Snowbell Restaurant Management. He has extensive experience in operations, marketing and the culinary side, which we believe will be invaluable to our business,” says the management committee of Snowbell Restaurant Management.

“I am very happy to join such a competent and capable team. Snowbell Restaurant Management is a growing company with 16 high-end restaurants and will be opening 12 more outlets by fall 2022. I certainly look forward to growing the business further by providing exceptional customer service and creating many new fast service brands. My personal goal is to build and open 85 QSRs and 40 premium restaurants with my new role by 2026 and create an organization where people are inspired to work out of passion and not just fun,” says Deepak Bhatia.